We’re event organisers at heart.
Here’s our story.
Vision: To continuously redefine event tech by uniting real-world event experience with fast-moving innovation.
Founded by a team with over X years of combined real-world event experience, we’ve taken our industry insights and infused them into a solution that delivers everything we, as event organisers, were asking for: reliable, customisable, feature-rich software that evolves at the fast-moving pace the industry demands.
We’re here to unlock the next era of event experiences together, powered by technology that this time, makes everything easier. We’ve taken the headaches - manual tasks, forgotten stakeholders, rigid systems - and transformed them into a true all-in-one event platform. Smart, flexible, and built with a focus on engaging and intuitive design that requires no team training, we’re creating the industry’s most powerful and user-friendly toolkit.
With complete data oversight, you’ll have the information you need at your fingertips to make smart, real-time decisions and be supported by technology that prioritises inclusivity, sustainability, and authentic impactful experiences. We’re committed to continuous innovation and taking a ‘yes’ approach to customisations and customer support, so the platform keeps evolving to solve the real challenges event professionals face.
Built by event organisers, for event organisers, we’re here to redefine event technology aligned with your bold ideas - so you can create events that impactfully connect, engage, and deliver.
Julia Truong
Founder & Director
Julia is a multi-award-winning entrepreneur and founder of JT. Production Management (event management agency), with over a decade of experience producing large-scale projects and high-impact experiences across diverse industries. During the challenges of the COVID-19 pandemic, Julia's strategic innovation led to the remarkable growth of her events company, tripling its size by adapting to the rapidly changing landscape and finding new ways to engage clients and audiences. This success highlighted a key need: a tailored event management product that could truly serve the needs of both clients and stakeholders while solving the recurring pain points event managers face.
Driven by this insight, Julia founded Future Events Lab, aiming to provide a comprehensive solution that enhances event experiences and simplifies the complex logistics behind them. With numerous awards and accolades to her name, Julia continues to push the boundaries of what’s possible in the events industry through innovation, creativity, and a commitment to excellence.
Meet our founders.
Bernadette Murphy
Director & Head of Product
Bernadette is a strategic leader who specialises in transforming ambitious visions into measurable outcomes. She brings over 18 years of experience in IT strategy, operations, and team development to drive sustainable innovation within the events industry. As founder of Cedar Street Consulting and co-founder of climate tech startup SevenSummers, Bernadette understands both the challenges and opportunities of establishing businesses that matter.
She's passionate about mentoring emerging talent, cultivating high-performing teams, and championing technology solutions that generate positive impact. Bernadette believes optimal results emerge from combining strategic thinking with hands-on execution—because the future of events deserves both innovation and authenticity.
Our brand values.
Inclusive & Sustainable.
We are committed to creating an inclusive and sustainable future, ensuring that every stakeholder (no matter how tech-saavy) has the freedom and the tools they need to engage. Female-founded, we bring a fresh perspective to the industry and lead with an approach that moves fast, and empowers everyone to thrive.
Experience-Led Innovation.
We’re innovating to solve the real pains and opportunities of the event industry, not just tech possibilities. We’re continuously building our platform from the ground up with the insights of event organisers, making sure every update is practical, thought-through and scaled to the diverse needs of all event types & stakeholders.
Intuitive & Efficient.
We believe in empowering teams with systems to work smarter, not harder. Our platform is designed to be incredibly user-friendly and intutive, and integrate across workflows to maximise efficiency. Supported by reliable tech and support, we ensure a frictionless experience that gives time back to event organisers.
‘Yes’-Oriented Collaboration.
It’s our ambition to be the technology partners who say ‘yes’ to the bold ideas and challenges our customers bring forward. We’ll collaborate with clients and industry partners alike to push the boundaries of event technology together and deliver comprehensive, adaptive solutions.
Take a walk through.
Designed to be as user-friendly as it is powerful, our all-in-one platform makes managing your event a frictionless experience.
